HICARI
Real content, filmed by real people.
Brands post a brief and choose from creators in Spain and Latin America. Protected payments, reviewed deliveries and moderated chat.
Hikari means light in Japanese
We shine a light onreal content.
A group of companies that connects brands with creators: marketplace, agency, data and tools, in one ecosystem.
500+ brands have trusted HICARI
The companies
Five products.
One light.
Each company solves one part of working with creators. Together they cover the whole journey, from the brief to the data.
The agency that isn't an agency.
Strategy, scripts, creators and video production, ready to publish. UGC, social, influencers and GEO, without the usual theatre.
MarketingHubbyHICARI
What content to order next week, and why.
Organic and paid performance, AI tagging, benchmarks and visibility in AI search engines.
WorkspaceHICARI Creator Workspace
Your creator business, in order.
Deals, AI scripts, library, calendar, CRM and invoices. On the web and in the app.
Coming soon
LabUGC
Subscription UGC, for brands in any country.
An international marketplace with verified creators. One monthly fee plus the rate each creator sets, with no surprises.
The ecosystem
All connected.
HICARI
The brand finds its creator.
One brief, hundreds of verified creators and a payment released only when the video is approved.
DONT Agency
No time? We do it for you.
Strategy, script, casting and production. The agency works with the same network of creators.
MarketingHub
Every video leaves a data point.
Hook rate, fatigue and competitors. You know what worked and what to order in the next batch.
Creator Workspace
Creators run their business.
HICARI and external deals on one board, with scripts, calendar and payments.
LabUGC
And the model goes global.
A subscription for brands in any country, with its own creators and the same operation behind it.
Real content. Filmed by people. Measured with data. Paid on time. For brands that want to connect.
- brands have worked with HICARI
- 500+
- companies in the group
- 5
- languages on the platform
- 6
As seen in
Shall we talk?
Tell us what you need and we will put you in touch with the right company in the group.
Write to us